IzFeed

Izdehar makes feed for cattle, for poultry and for livestock, and the range is not one list but a formula for every animal at every stage of its life. So the catalogue is arranged the way the buying is : the animal first, then the stage, then the ration — a TMR beside the starter and the finisher it belongs with, each carrying the specification a farm actually asks for before it orders.

The site is Arabic-first, and the layout was settled right to left before anything was drawn. The product is photographed where it is used rather than on a white sweep — a sack on the ground of the farm it feeds — which is the difference between a catalogue a buyer reads and a datasheet nobody opens.