Petromall

Petromall supplies the region's factories with plastic raw materials — additives and modifiers, calcium carbonate, engineering plastics, masterbatch and off-grade. Twenty-five years of that trade had never been written down anywhere a buyer could read it, and the brief was to make the range searchable before making it beautiful.

So the catalogue is the product. Every material carries the specification a purchasing manager actually asks for, and the enquiry that follows it is a form rather than a phone call. The identity around it is deliberately quiet — a slate blue set against the photography of the plants themselves — so what a buyer remembers is the range and not the wrapping.